We believe parents are the ultimate elite athletes.
Being a parent is damn hard.
The energy, strength, resilience and patience it takes to be a parent is very very real.It tests your mind, your body, your emotions, and so much more, in ways we could never previously fathom.
Why don't parents have the same support as athletes?
Parents are expected to just work it out.
Yet athletes have coaches, consultants, data analysis, and more that helps them get to and stay at the top of their game.Now not saying we can all have a parenting team - but what about infrastructure and support designed to help us be at our best?
High performance protocols - designed for parents.
We're here to help parents perform.
Whether it's mental models for decision making, improving your limited sleep, or even miraculously making your back feel stronger, we're here to give parents the support they need.We're designing support and building programmes anchored in scientific rigour, and inspired by the world of elite performance.